Tuesday, September 1, 2009

Valanx

I have been thinking about some of the peculiar aspects to living in DC. The first, in hopefully a long list, are the posters on the metro rail. They aren't your normal advertisements for consumer products. You don't see posters advertising Pepsi, or the new sandwich at Burger King, instead they are for participants in NIH drug trials, buying F35 engines, or new Hummers.

To support the legislation you can text. It's guerrilla advertising. It's interesting to me because it opens your eyes to the type of people you are riding the metro with everyday.

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